:root{--blue:#0754c9;--navy:#1b3d80;--deep:#123b55;--cyan:#2aa9be;--ink:#172b3a;--muted:#55697a;--pale:#eff5ff;--mint:#f2fbfc;--line:#d8e5f2;--white:#fff;--wa:#128c4a;--max:1180px;--radius:28px;--shadow:0 18px 50px rgba(18,59,85,.12)}
*{box-sizing:border-box}html{scroll-behavior:smooth}
body{margin:0;color:var(--ink);background:#fff;font-family:ui-sans-serif,system-ui,-apple-system,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;font-size:17px;line-height:1.65}
img{max-width:100%;height:auto}
a{color:var(--blue)}
.skip-link{position:fixed;left:12px;top:-60px;background:#fff;color:var(--deep);padding:12px 18px;z-index:99;border-radius:8px}.skip-link:focus{top:12px}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* Barra de revisión */
.review-bar{background:var(--deep);color:#fff;text-align:center;padding:8px 16px;font-size:13px;letter-spacing:.02em}
.review-bar .validar{border-bottom-color:#9cecf2;color:#fff}
.validar{border-bottom:2px dotted #e08a00;cursor:help}
.pending{display:inline-block;background:#fff4e0;color:#7a4a00;border:1px dashed #e0a040;border-radius:8px;padding:1px 8px;font-size:.88em;font-weight:600}

/* Cabecera */
.site-header{max-width:var(--max);margin:14px auto;min-height:78px;padding:10px 14px 10px 22px;display:flex;align-items:center;justify-content:space-between;background:#fff;border:1px solid #e7eff7;border-radius:24px;box-shadow:0 8px 28px rgba(18,59,85,.08);position:relative;z-index:10}
.brand img{display:block;width:170px;height:auto}
.site-header nav{display:flex;gap:4px;align-items:center}
.site-header nav a{color:var(--deep);text-decoration:none;font-weight:650;font-size:14px;padding:10px 11px;border-radius:999px}
.site-header nav a:hover,.site-header nav a:focus-visible,.site-header nav a[aria-current="page"]{background:var(--pale)}
.site-header nav .nav-cta{background:var(--blue);color:#fff;padding:12px 18px}
.site-header nav .nav-cta:hover,.site-header nav .nav-cta:focus-visible{background:#003f9d}
.menu-button{display:none;border:0;background:transparent;padding:12px;cursor:pointer}
.menu-button span:not(.sr-only){display:block;width:25px;height:2px;background:var(--deep);margin:5px}
main{min-height:60vh}
.wrap{width:min(calc(100% - 40px),var(--max));margin:auto}

/* Hero */
.hero{width:min(calc(100% - 28px),1280px);margin:0 auto 40px;border-radius:36px;overflow:hidden;position:relative;min-height:620px;display:grid;align-items:end;isolation:isolate}
.hero>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}
.hero:before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(7,40,75,.9),rgba(7,40,75,.55) 55%,rgba(7,40,75,.15));z-index:-1}
.hero-content{max-width:780px;color:#fff;padding:64px 7%}
.eyebrow{text-transform:uppercase;letter-spacing:.12em;font-size:13px;font-weight:800;color:#1f8fa3;margin:0 0 16px}
.hero .eyebrow{color:#9cecf2}
.hero h1,.page-hero h1{font-size:clamp(38px,5.4vw,68px);line-height:1.04;letter-spacing:-.04em;margin:0 0 22px;max-width:850px}
.hero p{font-size:clamp(18px,2vw,22px);max-width:640px;margin:0 0 30px}
.hero-points{display:flex;flex-wrap:wrap;gap:10px;margin:28px 0 0;padding:0;list-style:none}
.hero-points li{background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.3);border-radius:999px;padding:7px 14px;font-size:15px;font-weight:600}
.actions{display:flex;gap:12px;flex-wrap:wrap}
.button{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:50px;padding:13px 22px;border-radius:999px;background:var(--blue);color:#fff;text-decoration:none;font-weight:750;border:2px solid var(--blue);font:inherit;font-weight:750;cursor:pointer}
.button:hover,.button:focus-visible{background:#003f9d;border-color:#003f9d}
.button.secondary{background:#fff;color:var(--deep);border-color:#fff}
.button.ghost{background:transparent;color:var(--blue);border-color:#9bbce9}
.button.ghost:hover{background:var(--pale)}
.button.wa{background:var(--wa);border-color:var(--wa)}
.button.wa:hover{background:#0b6e39;border-color:#0b6e39}
.hero .button{background:#fff;color:var(--deep);border-color:#fff}
.hero .button.secondary{background:transparent;color:#fff;border-color:rgba(255,255,255,.65)}

/* Secciones */
section{padding:72px 0}
.section-head{display:flex;align-items:end;justify-content:space-between;gap:30px;margin-bottom:34px}
.section-head div{max-width:760px}
.section-head h2,.content h2{font-size:clamp(30px,3.6vw,46px);line-height:1.12;letter-spacing:-.03em;color:var(--deep);margin:0 0 14px}
.section-head p{margin:0;color:var(--muted);font-size:19px}
.pale{background:var(--pale)}

.study-row{display:grid;grid-template-columns:1fr 1fr;min-height:480px;border-radius:var(--radius);overflow:hidden;background:var(--pale);margin-bottom:26px}
.study-row.reverse .study-visual{order:-1}
.study-copy{padding:clamp(32px,5vw,64px);display:flex;flex-direction:column;justify-content:center}
.study-copy h3{font-size:clamp(28px,3.4vw,42px);line-height:1.1;margin:0 0 16px;color:var(--deep)}
.study-copy p{font-size:18px;color:var(--muted);margin:0 0 22px}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 26px;padding:0;list-style:none}
.chips li{background:#fff;border:1px solid var(--line);border-radius:999px;padding:6px 13px;font-size:14px;font-weight:650;color:var(--deep)}
.study-visual{position:relative;min-height:340px;overflow:hidden;background:#e8f0fb;margin:0}
.study-visual img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.image-note{position:absolute;right:14px;bottom:14px;background:rgba(18,59,85,.86);color:#fff;border-radius:999px;padding:6px 12px;font-size:12px}

.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.card{padding:30px;border:1px solid var(--line);border-radius:22px;background:#fff;display:flex;flex-direction:column}
.card h3{color:var(--deep);font-size:22px;line-height:1.25;margin:8px 0 10px}
.card p{color:var(--muted);margin:0 0 18px}
.card .text-link{margin-top:auto}
.card-kicker{font-size:13px;color:var(--blue);font-weight:800;letter-spacing:.1em;text-transform:uppercase}

.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;counter-reset:step;padding:0;margin:0;list-style:none}
.steps li{counter-increment:step;padding:28px;border-radius:22px;background:#fff;border:1px solid var(--line)}
.steps li:before{content:counter(step);display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:var(--blue);color:#fff;font-weight:800;margin-bottom:14px}
.steps strong{display:block;color:var(--deep);font-size:19px;margin-bottom:6px}
.steps span{color:var(--muted)}

.partners{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.partner{border:1px solid var(--line);border-radius:22px;background:#fff;padding:30px;display:flex;flex-direction:column;gap:14px}
.partner-logo{height:72px;display:flex;align-items:center}
.partner-logo img{max-height:44px;width:auto}
.partner-logo img.logo-square{max-height:72px}
.partner p{margin:0;color:var(--muted)}
.partner strong{color:var(--deep)}

.article-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.article-card{border-radius:24px;border:1px solid var(--line);padding:30px;background:#fff;text-decoration:none;color:inherit;transition:.2s;display:flex;flex-direction:column}
.article-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.article-card h2,.article-card h3{font-size:23px;line-height:1.25;color:var(--deep);margin:10px 0}
.article-card p{color:var(--muted)}
.text-link{color:var(--blue);font-weight:750;text-decoration:none}
.article-card .text-link{margin-top:auto}

.cta-band{background:var(--deep);color:#fff;border-radius:32px;padding:48px;display:flex;justify-content:space-between;align-items:center;gap:30px}
.cta-band h2{font-size:clamp(28px,3.6vw,42px);line-height:1.1;margin:0 0 12px}
.cta-band p{margin:0;color:#d8e7ee}

/* Páginas interiores */
.page-hero{padding:80px 0 50px;background:linear-gradient(150deg,var(--pale),#fff)}
.page-hero .wrap{max-width:980px;margin-left:max(20px,calc((100% - var(--max))/2))}
.page-hero p{font-size:21px;color:var(--muted);max-width:760px;margin:0}
.breadcrumbs{display:flex;flex-wrap:wrap;gap:8px;font-size:14px;margin-bottom:22px;color:var(--muted)}
.breadcrumbs a{color:var(--blue)}
.content{width:min(calc(100% - 40px),900px);margin:0 auto;padding:56px 0}
.content>section{padding:22px 0}
.content h2{font-size:32px;margin-top:16px}
.content h3{color:var(--deep);font-size:22px;margin:24px 0 6px}
.content p,.content li{color:#3d5363}
.content ul,.content ol{padding-left:22px}
.content li{margin:6px 0}
.lead{font-size:20px}
.note{border-left:4px solid var(--cyan);padding:16px 20px;background:var(--mint);border-radius:0 16px 16px 0}
.byline{font-size:14px;color:var(--muted);border-top:1px solid var(--line);padding-top:16px;margin-top:30px}
.figure{margin:30px 0;border-radius:24px;overflow:hidden;position:relative;background:#e8f0fb}
.figure img{display:block;width:100%;height:auto}
.study-index{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.study-card{border:1px solid var(--line);border-radius:26px;padding:34px;background:#fff;display:flex;flex-direction:column}
.study-card h2{font-size:28px;margin-top:0}
.study-card .chips{margin-top:auto}
.facts{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:10px 0 30px}
.fact{background:var(--pale);border-radius:18px;padding:18px 20px;font-size:16px}
.fact strong{display:block;color:var(--deep);font-size:13px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:4px}
.process{counter-reset:p;list-style:none;padding:0!important}
.process li{counter-increment:p;position:relative;padding-left:48px;margin:14px 0}
.process li:before{content:counter(p);position:absolute;left:0;top:0;width:32px;height:32px;border-radius:50%;background:var(--pale);color:var(--blue);font-weight:800;display:grid;place-items:center}
.table-wrap{overflow-x:auto}
table{border-collapse:collapse;width:100%;font-size:16px}
th,td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line);vertical-align:top}
th{color:var(--deep);background:var(--pale)}
.faq-list{display:grid;gap:12px}
.faq-group{margin:34px 0 12px;color:var(--deep);font-size:24px}
.faq-item{border:1px solid var(--line);border-radius:18px;overflow:hidden}
.faq-item h3{margin:0;font-size:inherit}
.faq-item button{width:100%;border:0;background:#fff;text-align:left;padding:20px 58px 20px 22px;font:inherit;font-weight:750;color:var(--deep);position:relative;cursor:pointer}
.faq-item button:after{content:"+";position:absolute;right:22px;top:14px;font-size:26px}
.faq-item button[aria-expanded="true"]:after{content:"−"}
.faq-answer{padding:0 22px 18px;color:var(--muted)}
.faq-answer p{margin:0}
.faq-answer[hidden]{display:none}
.status-panel{background:var(--pale);border-radius:26px;padding:30px;margin:28px 0}
.status-panel h2,.status-panel h3{margin-top:0}
.checklist{display:grid;gap:10px;padding:0!important;list-style:none}
.checklist li{padding-left:30px;position:relative}
.checklist li:before{content:"✓";position:absolute;left:0;color:var(--blue);font-weight:900}

/* Contacto */
.contact-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:24px;margin:10px 0 30px}
.contact-grid>*{min-width:0}
.contact-card{border:1px solid var(--line);border-radius:24px;padding:28px;background:#fff}
.contact-card h2{font-size:26px;margin-top:0}
.contact-card h3{margin-top:0}
.contact-list{list-style:none;padding:0!important;margin:0 0 20px}
.contact-list li{display:flex;flex-direction:column;padding:10px 0;border-bottom:1px solid var(--line)}
.contact-list strong{font-size:13px;text-transform:uppercase;letter-spacing:.08em;color:var(--deep)}
form.coordinar{display:grid;gap:14px}
form.coordinar label{display:grid;gap:6px;font-weight:650;color:var(--deep);font-size:15px}
form.coordinar input,form.coordinar select,form.coordinar textarea{width:100%;min-width:0;font:inherit;font-size:16px;padding:12px 14px;border:1px solid #b9cbe0;border-radius:12px;background:#fff;color:var(--ink)}
form.coordinar input:focus,form.coordinar select:focus,form.coordinar textarea:focus{outline:3px solid #9bbce9;border-color:var(--blue)}
.form-hint{font-size:14px;color:var(--muted);margin:0}
.form-result{background:var(--mint);border-radius:14px;padding:14px 16px;font-size:15px;white-space:pre-wrap}
.form-result[hidden]{display:none}
.map-link{display:inline-block;margin-top:6px}

/* WhatsApp flotante */
.wa-float{position:fixed;right:18px;bottom:18px;z-index:20;display:flex;align-items:center;gap:8px;background:var(--wa);color:#fff;text-decoration:none;font-weight:750;padding:13px 18px;border-radius:999px;box-shadow:0 10px 30px rgba(0,0,0,.2)}
.wa-float:hover,.wa-float:focus-visible{background:#0b6e39}
.wa-float svg{width:22px;height:22px;fill:currentColor}

/* Pie */
footer{background:#eef4f8;margin-top:60px;padding:56px 0 24px}
.footer-grid,.footer-note{width:min(calc(100% - 40px),var(--max));margin:auto}
.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:40px}
.footer-grid>div{display:flex;flex-direction:column;align-items:flex-start}
.footer-logo{width:190px;height:auto;margin-bottom:12px}
.footer-grid h2{font-size:16px;color:var(--deep);margin:0 0 8px}
.footer-grid a{color:#3d5363;text-decoration:none;margin:4px 0}
.footer-grid a:hover{color:var(--blue)}
.footer-grid p{margin:4px 0;color:#3d5363}
.footer-gema{display:flex;align-items:center;gap:14px;margin-top:18px;color:#3d5363;font-size:14px;line-height:1.4}
.footer-gema img{width:84px;height:84px}
.footer-gema strong{color:var(--deep)}
.gema-panel{display:flex;align-items:center;gap:24px;background:var(--pale);border-radius:22px;padding:24px}
.gema-panel img{width:120px;height:120px;flex:none}
.gema-panel p{margin:0 0 6px}
.footer-note{border-top:1px solid #cddbe4;margin-top:40px;padding-top:20px;display:flex;justify-content:space-between;gap:20px;color:var(--muted);font-size:14px}

@media(max-width:980px){
  .site-header{margin:10px 14px}.menu-button{display:block}
  .site-header nav{display:none;position:absolute;left:0;right:0;top:86px;flex-direction:column;align-items:stretch;background:#fff;border:1px solid var(--line);border-radius:20px;padding:12px;box-shadow:var(--shadow)}
  .site-header nav.open{display:flex}.site-header nav a{padding:13px}
  .brand img{width:140px}
  .hero{min-height:600px}
  .study-row{grid-template-columns:1fr}.study-row.reverse .study-visual{order:0}
  .cards,.steps,.article-grid{grid-template-columns:1fr}
  .study-index,.partners,.contact-grid{grid-template-columns:1fr}
  .facts{grid-template-columns:1fr 1fr}
  .cta-band{align-items:flex-start;flex-direction:column}
  .footer-grid{grid-template-columns:1fr 1fr}.footer-grid>div:first-child{grid-column:1/-1}
}
@media(max-width:560px){
  body{font-size:16px}.review-bar{font-size:11px}
  .hero{width:calc(100% - 20px);min-height:560px;border-radius:26px;margin-bottom:20px}
  .hero-content{padding:40px 22px}
  .hero h1,.page-hero h1{font-size:36px}
  .hero-points li{font-size:13px}
  .actions{flex-direction:column}.button{width:100%}
  section{padding:50px 0}.section-head{display:block}
  .study-copy{padding:28px 22px}.study-visual{min-height:260px}
  .cta-band{padding:32px 22px}
  .page-hero{padding:48px 0 32px}.page-hero p{font-size:18px}
  .content{padding:36px 0}.content h2{font-size:27px}
  .facts{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}.footer-grid>div:first-child{grid-column:auto}
  .footer-note{display:block}.footer-note span{display:block;margin:5px 0}
  .wa-float span{display:none}.wa-float{padding:14px}
  .gema-panel{flex-direction:column;align-items:flex-start}.gema-panel img{width:96px;height:96px}
}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important}}